A family-run kitchen retailer in Purley, recently nominated for Independent Kitchen Retailer of the Year at the BKU Awards, has launched a public price-match campaign to help homeowners avoid overpaying at national chains.
Icon Kitchen Designs, which designs, supplies, and installs kitchens across South London and Surrey, says many customers assume large chains offer better value. In reality, like-for-like comparisons often reveal higher prices and lower-spec products at national retailers.
Owner Chris Lockwood said:
“We’ve had customers come to us thinking big chains would be cheaper, but when they compare the quality and the full installation service, they’re often surprised. We want local homeowners to know they don’t have to compromise on quality or price.”
The company’s offer is simple: bring a written quote from a national chain, and they will match or beat it, while providing fully project-managed installations, higher-spec cabinetry, and local aftercare.
The move comes amid growing pressure on independent retailers, who face stiff competition from large, national operators. Icon Kitchen Designs has been recognised for excellence in the industry, earning a nomination for Independent Kitchen Retailer of the Year at the BKU Awards, underscoring the quality and professionalism of their work.
“If independents disappear, customers lose choice, craftsmanship, and personal service. We want people in Purley to know there’s a viable alternative to the big chains — one that supports the local economy and delivers superior results.”
Homeowners can bring written quotes from national retailers for comparison.
For more information, visit www.iconkitchendesigns.co.uk or contact 020 3996 2398 / info@iconkitchendesigns.co.uk.
