Key Points
- Health and beauty retailer Superdrug has opened a new 3,667 sq ft store at Unit 31/32 The Elephant in Elephant and Castle, south London.
- The branch employs a team of 16 colleagues, including five new starters recruited specifically for the launch.
- Healthcare facilities at the location include an in-store nurse clinic providing vaccinations, blood tests, and additional medical services.
- The retail offer features international beauty brands such as Biodance and Medicube, an expanded premium fragrance collection, and own-brand ranges including Studio London, B. Skin, Me+, Vitamin E, and Optimum.
- Omnichannel shopping is supported through a Click & Collect service with orders ready for collection in as little as 30 minutes.
- The store joins other recent retail openings at The Elephant development, including Søstrene Grene’s 13th London branch.
Elephant and Castle (South London News) November 12, 2026 – Health and beauty retailer Superdrug has opened a new 3,667 sq ft store at Unit 31/32 The Elephant in south London, introducing an in-store nurse clinic, an expanded premium fragrance range, and a 30-minute Click & Collect service as part of its ongoing investment in physical retail locations.
- Key Points
- What does the new Superdrug store in Elephant and Castle offer to local shoppers?
- How many jobs has the new Superdrug branch created in south London?
- Which other retailers have recently opened at The Elephant development?
- What is the background behind Superdrug’s physical store expansion?
- How could the new Superdrug store affect Elephant and Castle residents and local shoppers?
What does the new Superdrug store in Elephant and Castle offer to local shoppers?
The newly launched branch spans 3,667 sq ft within The Elephant development in south London. The retail space brings Superdrug’s core health, beauty, and wellbeing products to the neighbourhood, anchored by an extensive premium fragrance collection and a wide selection of cosmetics and skincare.
Shoppers visiting the Unit 31/32 store can browse international beauty brands, including Biodance and Medicube. Alongside these third-party labels, the branch stocks Superdrug’s proprietary own-brand lines, such as Studio London, B. Skin, Me+, Vitamin E, and Optimum.
Beyond traditional retail shelves, the store integrates clinical healthcare into the high street shopping experience. An on-site nurse clinic operates within the branch, providing local residents with access to vaccinations, blood tests, and other healthcare services. For digital shoppers, the location supports omnichannel fulfilment, offering a Click & Collect service where online orders can be prepared for pickup in as little as 30 minutes.
How many jobs has the new Superdrug branch created in south London?
The opening of the Elephant and Castle store has established a workforce of 16 retail colleagues. Within this team, Superdrug recruited five new starters specifically for the launch of the south London site, integrating new hires alongside existing staff to manage daily store operations and customer service.
Which other retailers have recently opened at The Elephant development?
Superdrug’s arrival adds to the growing retail mix at The Elephant in Elephant and Castle. The health and beauty chain joins other recent commercial additions to the site, including Danish homeware and lifestyle retailer Søstrene Grene, which recently opened its 13th London store at the same development.
What is the background behind Superdrug’s physical store expansion?
The Elephant and Castle launch forms part of Superdrug’s broader commercial strategy to continue investing in its physical bricks-and-mortar retail estate. While many high street operators have reduced their physical footprints in recent years, Superdrug has maintained a focus on opening new units and upgrading existing spaces to combine traditional beauty retail with accessible healthcare services and fast digital order collection.
How could the new Superdrug store affect Elephant and Castle residents and local shoppers?
The opening of the 3,667 sq ft branch provides Elephant and Castle residents and commuters with immediate local access to everyday health essentials, specialist skincare, and premium fragrances without needing to travel to central London shopping districts. Furthermore, the inclusion of an in-store nurse clinic offers an alternative local venue for routine blood tests and vaccinations, potentially easing pressure on nearby primary healthcare providers while giving shoppers faster, 30-minute access to online orders.
