LONDON, 12 May 2026 — Imane Ziouche, a software engineer based in Wimbledon, has launched Bloom Mama, a postpartum recovery app she built during her own maternity leave following an emergency caesarean in December 2025.
Imane has spent years teaching women into tech careers as a Code First Girls Ambassador and assistant instructor, mentoring beginner cohorts through coding. Bloom Mama is, in her words, the same instinct pointed at a different problem.
“I’ve spent a long time trying to help women find their footing in rooms they weren’t built into,”
she said.
“When I became a mother, I realised postpartum is another one of those rooms. You get nine months of appointments and advice, and then a six-week check, and that’s it. The recovery I actually needed help with, nobody talked about. So I built the thing I wished had existed.”
She also lost her father earlier this year, and says finishing the app took on a different weight in the months that followed.
“It mattered to me to bring something useful into the world,”
she said.
Bloom Mama guides women through the first year after birth with structured rehabilitation for diastasis recti and C-section scar recovery, pelvic floor work, evidence-based articles reviewed by women’s health physiotherapists, midwives, GPs and doulas, and over 60 exercise videos filmed with a specialist videographer. It launched in three languages — English, French and Arabic — with plans to add more.
The app is structured around the months postpartum rather than a generic timeline, with content that adapts to whether the user had a vaginal birth or C-section. Features include a Kegel timer, diastasis recti self-screening, progress tracking, and AI-powered insights drawing on the user’s own recovery patterns. Imane is working to extend the content beyond the first year, recognising that recovery — physical, emotional and hormonal — does not end at twelve months.
Bloom Mama is in early conversations with a number of London clinics and French brands about partnership pathways. Imane is pursuing further professional credentials in postpartum care alongside her engineering work, and is looking to raise funds in the upcoming months.
The launch comes amid growing public attention to postpartum care in the UK, where successive MBRRACE-UK reports have continued to highlight gaps in maternal health outcomes, particularly affecting women from Black, Asian and minority ethnic backgrounds.
Bloom Mama is available on the App Store and Google Play. A free tier includes core recovery content; a premium subscription unlocks the full library, AI insights and personalised programmes.
